I. Dream
25 years ago, we had a dream to share the magic of Mexican culture with people around the world. We were inspired by our culture, traditions, and land to set out on this journey.
II. Brand name and first tequila decanter
Clase Azul's unique decanter design was created step by step by Mexican craftsmen, and can be seen as a work of art that has become our dream come true. The brand name Clase Azul (Clase = class, Azul = blue) is its name. As you can see, we aim to become a blue class, an outstanding class, like agave, the main ingredient of spirit, and like the paint used in the decanter of our first product, Reposado. .
III. Pillar
We would like to thank those who believed in and joined us in our vision to convey Mexico's spirit of dedication, excellence, and beauty.
IV. overcome crisis
Over the past 25 years, we have faced numerous challenges such as natural disasters and financial crises. As a result, there have been times when the future of the brand seemed uncertain. However, we have overcome these adversities each time by believing in our dreams and sticking to our ideals.
V. Mexican Craftsmanship
In 2007, we founded a pottery studio called Tradición Mazahua (Tradition of the Mazahua (an indigenous people of Mexico)). Here, the artisans at Clase Azul create our beautiful decanters that pay homage to Mexican culture.
VI. share a purpose
We want to help people achieve their dreams. And above all, we believe that the growth of our employees is the same as the growth of our brand. That is why, through Fundación Causa Azul, we strengthen the community of artisans and enable them to thrive while preserving their heritage and cultural heritage. .In addition, together with the Mexican soccer team Mazorqueros, we support education, medical care, and housing to change the lives of young people and improve their quality of life, and help them achieve their goals as athletes. .
VII. change
I wanted to showcase Mexican culture to people all over the world, beyond Mexico, with a tequila that fully captures Mexico. And currently, the very special Clase Azul tequila made in Mexico is sold in over 55 countries.
VIII. New brand identity
Even though our name has changed to Clase Azul México, we still pursue the same values. We are protecting our tequila, which has brought us to this point, and promoting the specialness of Mexico to people around the world.
